Give Back Market (GBM): A unique e-commerce/fulfillment platform to connect smallholder growers with consumer and corporate gift markets. The system directs the retail portion (35%) to International Aid Agencies and local Food Banks.
By minimizing the supply chain the system provides Fair Trade market access while generating significant revenue to reduce food insecurity and its devastating consequences.
Farmer–> E-commerce & Fulfillment –> Consumer
The difference between the Give Back Market and industry leaders like Amazon is that the market is built on a Fair Trade, Social Purpose model – ensuring that farmers receive a fair price and that the retail portion of the consumer spend is directed to causes addressing poverty, hunger, food security and other social issues.
Traditional wholesale/retail has what is called Keystone pricing where the retailer uses a 100% markup – i.e. buy for a dollar, sell for two. In the grocery sector, for example, the retailer buys a product for $6.50 and marks it up to $10.00. In this market system the retailer is social cause.
The GBM platform is 75% complete and will be launched in Q2 2023. A prototype Give Back Market is up and running and there is a first iteration that is generating revenue for the 50 Million Meals Campaign that subsidizes much needed protein for Food Banks. The campaign rationale is that If 1/10 of one percent of North Americans chose Kampot Pepper as their tabletop choice fifty million meals a year can be delivered through the Food Bank system as they can deliver up to ten meals for every dollar they receive.
We are creating a Community Contribution Corporation (Social Impact Foods CCC Inc) – a hybrid corporate structure that in its articles of incorporation commits to distributing 60% of profits to social benefit in perpetuity. The CCC will work with International Aid Agencies to create a Playbook for smallholder collectives to organize and participate in this market system.
A targeted social purpose marketing system will not only generate significant revenue to help reduce hunger and poverty it will create employment and training opportunities for smallholders around the globe and living wage employment in the countries that it operates in.